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Culture eats strategy for breakfast

Culture counts.
We believe a positive and nurturing culture creates business momentum and that the
agency with the strongest culture delivers the most innovative media product.

Peter Drucker, the organisational management guru, put it perfectly when he said: “Culture eats strategy for breakfast”.

Career Opportunities

We believe that the most important career decision people can make is the culture they choose to grow in. At PHD we’re like a big family. One that nurtures talent, harnesses potential and encourages growth.

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What type of challenger am I?

Question 1 of 8

On the scale below...

Are you happiest when on a mission to put something right, or do you prefer to create a vision for a new space to live in altogether?

Put it right New space

What type of challenger am I?

Question 2 of 8

On the scale below...

Do you like to follow trends or swim against the current?

With it Against it

What type of challenger am I?

Question 3 of 8

On the scale below...

What’s more important? Making the best product, or make it available to more people?

Best For more

What type of challenger am I?

Question 4 of 8

On the scale below...

Are you more comfortable in pursuing a higher purpose or are you happiest championing the current needs of the consumer?

Purpose Champion

What type of challenger am I?

Question 5 of 8

On the scale below...

Do you like to be liked, or do you prefer rocking the boat?

Smooth the waters Rock the boat

What type of challenger am I?

Question 6 of 8

On the scale below...

When innovating, do you push your product development department or do you see your people as your real strength?

Products People

What type of challenger am I?

Question 7 of 8

On the scale below...

How do you win a fight? Do you like taking the competition head on, or do you prefer more of a flanking attack?

Head on From the side

What type of challenger am I?

Question 8 of 8

On the scale below...

Would you prefer to shake up the world you are in, or work for a bigger and better future?

Here and Now New dawn

We have explored 10 of the most common successful challenger types, identifying what they are challenging and how they are doing it, whilst aligning them across the spectrum of PHD’s core values (Openness, Curiosity and Courage) to show how each Challenger Type’s strengths drive PHD forward.

PHD | Make the Leap

Our promise – we constantly seek out the best ways of working; of using creativity to develop ideas and thinking which drive disproportionate growth, ideas that go beyond expectation. Ideas that make a leap – which, in turn, enables our clients to make the leap. It’s this philosophy that energises us to continuously challenge and evolve industry standards and maximise outcome for our clients.

Collective and connected

Our way of working – we are better together. PHD | Make the Leap starts with how we think and organise ourselves. In a world where consumers are connected everywhere, and with new technologies continually reshaping the communications landscape, ideas are better when co-created. Collaboration wins.

Our values

At PHD we value curiosity, courage and openness.

Finding people with these qualities is one of our central quests, making us a diverse mix of the most curious, courageous and open people around the world.

Our Values #1


We know that being open helps us to explore, listen and empathise. It ensures we collaborate more instinctively and successfully with our team, our partners and our clients.

Our Values #2


Courage is the power to let go of the familiar. We like to challenge convention and try new things. Only then do we know we have given it our best shot. Permission to fail is part of our culture, in the spirit of Finding a Better Way.

Our Values #3


We are inquisitive by nature. We like to question, explore and learn. We love unchartered territory. It makes for more interesting conversations. We think curiosity is infectious and gets to more powerful human truths and insights, and ultimately, better work.

Our Values #4


Creativity is letting go of certainties and seeing the familiar in a new light. It’s about breaking habits and rules and sparking ideas that can ignite and set the world alight.

Our Values #5


Collaboration is knowing that the strength of a team is in each individual and the strength of each individual is in the team. When we all move to work together, success takes care of itself.

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Giving back matters to us

Big Hug

Our Big Hug charity initiative reflects the agency’s belief that generosity, community spirit and offering to help without being asked are essential characteristics.

Every year our offices launch Big Hug initiatives to help a diverse range of charities. Highlights so far have included: PHD Singapore hosting a “Superheroes” event for the Children’s Cancer Foundation; PHD Hungary working with the Hungarian Federation of the Blind and Partially Sighted Guide Dog Training School to raise awareness of the difficulties the blind face if they don’t have the assistance of a guide dog; PHD Australia being awarded the Just Giving Australia Company Fundraiser of the Year Award 2014 for its work with the Australian Paralympics Society, raising money to help fund sending the Australian Paralympic team to Brazil.

Since launching Big Hug in 2011, to celebrate PHD turning 21, PHD agencies have raised millions in donations and contributed thousands of hours to good causes around the world.

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