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What we do

Award-winning media planning and buying

We deliver media planning and buying across all online and offline media.
In addition, we also offer a number of specialist services…

How we do it

Media planning redefined

Our global planning and collaboration platform Omni Studio combines playful gamification techniques with hard-core strategic principles to deliver innovation. It’s not just a work tool, it’s our business ecosystem.

We believe that growth will come from increasing brain power, not just buying power. And we’ve proved that innovation and media creativity drives disproportionate return on investment for brands.

Omni Studio provides the ultimate competition of ideas on every client brief. It allows teams to share briefs across the whole network and incentivises individuals to provide great ideas. So our clients get access to 6,000 minds, not just 6.

Not only does Omni Studio benefit from the collective intelligence of the PHD network, it offers an integrated platform that combines cutting-edge thinking from the world of marketing and social sciences, with advanced data and sophisticated optimisation tools and systems.

Omni Studio has improved ROI for our clients’ brands while providing an innovative and collaborative working environment – helping us to attract the industry’s best talent.

WINNER of Adweek’s Project Isaac Awards, which recognises inventions in media, technology, marketing and advertising.

What we do

Leading the way in the evolution of global comms planning


We’re seeing more clients looking for a different way of doing things and placing increasing value on quality of thinking.

PHD’s heritage as the first strategic planning focused media agency has historically helped differentiate us from the competition. And today, we continue to set ourselves apart from other media agencies by leading the way in the evolution of global communications planning.

We have the industry’s largest global communications planning practice, shaping the marketing and communications approach for the brands of clients such as Diageo, VW Group, Stars Group and HSBC.

Our strategy units in London, New York and Singapore employ hundreds of specialists focused entirely on global planning projects. Through Omni Studio, we conduct seamless communications planning globally, enabling teams to collaborate with colleagues, clients, agency partners and other media agencies in markets all around the world to execute ideas.

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“Omni Studio has enabled us to significantly sharpen the way we inject channel strategy thinking into the marketing process and is now at the heart of Unilever’s media planning.”

Luis Di Como, VP Global Media, Unilever

“PHD’s Omni Studio has been developed with real insight into the needs and motivations of both clients and colleagues. It has also been executed with a good deal of innovation and elegance.”

Paul Kemp-Robertson, Co-founder & Editorial Director, Contagious Communications

"It is fun to work in a network where the drive for innovation truly transcends not only borders, but hierarchy.”

Krisztian Zvara, Strategy Director, PHD CEE

“Omni Studio is a brilliant facilitator for creativity. It means that we are always challenging conventions and pushing thinking to produce more innovative, more creative solutions for our clients.”

Stewart Gurney, Strategy Director, PHD Australia
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